Program Review
The B.Design (Product Design, Visual Communication, Fashion Design) programme at Atharva University, Mumbai is designed for students who aspire to build creative careers in design, innovation, visual communication, product development, fashion, branding, and user-centric solutions. The programme equips students with a strong foundation in design thinking, creative problem-solving, visual storytelling, material exploration, digital design, product development, fashion design, typography, branding, and sustainable design practices through practical, studio-based, and project-oriented learning.
The course focuses on nurturing creativity, technical expertise, and innovation through hands-on studio practice, workshops, design labs, live industry projects, and interdisciplinary learning. Students learn to research, conceptualise, prototype, develop, and present design solutions while building a professional portfolio that prepares them for careers in product design, visual communication, fashion design, branding, advertising, user experience, and other creative industries. With strong industry exposure and experiential learning, graduates are equipped to meet the evolving demands of the global design ecosystem.
Career Support & Opportunities
Atharva University provides dedicated career support through industry interactions, internships, live projects, portfolio development, and placement assistance. Students gain valuable exposure to real-world industry practices, helping them build professional networks and enhance employability. Graduates can explore diverse career opportunities in design studios, creative agencies, fashion and lifestyle brands, product development companies, media and communication firms, and entrepreneurial ventures.
- Product Designer
- Graphic Designer
- Visual Communication Designer
- Motion Graphics Designer
- UI/UX Designer
- Creative Designer
- Art Director (Junior Level)
- Design Consultant / Creative Entrepreneur
- Fashion Designer
- Fashion Stylist
- Brand Identity Designer
- Design Consultant / Creative Entrepreneur
Duration & Eligibility
Requirements and selection process for the B .Design Program
Duration
4 Years (Full-time)
Eligibility
Candidates should have passed Std XII from any recognized board.
Selection Process
Personal Interview / Merit-based Admission / Entrance Test (if applicable as per university norms)
Program Outcomes:
Graduates of the B.Design program will be able to:
- Apply design thinking to develop innovative and user-centric design solutions.
- Create impactful designs across Product Design, Visual Communication, and Fashion Design.
- Develop creative concepts using industry-standard design software and digital tools.
- Build professional portfolios through studio projects, prototypes, and practical assignments.
- Communicate ideas effectively using visual storytelling, presentations, and design documentation.
- Collaborate with multidisciplinary teams to execute creative and industry-focused projects.
- Adapt to emerging design trends, technologies, and sustainable design practices.
- Demonstrate creativity, technical proficiency, and professional ethics to succeed in the global design industry.
Specializations
Product Design
Focuses on user-centric product development, design thinking, prototyping, materials, ergonomics, and innovation to create functional and aesthetic products.
Fashion Design
Focuses on creative garment development, textile exploration, fashion illustration, pattern making, and styling. Emphasizes trend analysis, craftsmanship, and innovation to create functional, aesthetic, and market-ready fashion collections.
Visual Communication
Covers graphic design, branding, advertising, typography, digital media, and visual storytelling for print and digital platforms.
Program Highlights
The Bachelor of Design (B.Des) programmes at Atharva University, Mumbai are designed to nurture creativity, innovation, and practical design expertise through an industry-focused curriculum. Students can specialize in Product Design, Visual Communication, or Fashion Design, where they develop strong foundations in design thinking, creative problem-solving, visual communication, material exploration, digital design tools, prototyping, branding, and sustainable design practices. The programme combines studio-based learning, workshops, live projects, internships, and portfolio development to provide hands-on experience and industry exposure.
Graduates are equipped with the creative, technical, and professional skills required to succeed in the evolving design industry. They can pursue careers in design studios, creative agencies, advertising and branding firms, product development companies, fashion and lifestyle brands, digital media organizations, UX/UI design, communication firms, startups, and entrepreneurial ventures. With a strong emphasis on innovation, user-centric design, and experiential learning, the programme prepares students to create impactful design solutions and build successful careers in the global creative industry.
Choice of specializations:
Product Design, Visual Communication, Fashion Design
Industry-oriented curriculum
Designed to meet current industry trends and demands.
Training
Build core design, visualization, and storytelling skills.
Hands-on studio work
Learn through studios, workshops, and practical projects.
Exposure to industry-standard software
Train on professional design and creative tools.
Live projects
Work on real-world assignments and case studies.
Workshops
Learn from industry leaders and practitioners.
Internships and industry interaction
Gain industry experience through internships and interactions.
Strong focus
Develop creativity and problem-solving skills.