Decoding the Brain’s Secrets Through Neuromarketing at Atharva University
Introduction to Neuromarketing In today’s data-driven world, understanding consumer behavior goes far beyond traditional surveys and focus groups. Neuromarketing is an emerging discipline that blends neuroscience, psychology, and marketing to uncover how consumers truly perceive, process, and respond to marketing stimuli. Instead of relying solely on self-reported opinions, neuromarketing studies real-time brain and physiological responses, […]
Postgraduate Programmes
Atharva University | Postgraduate Programmes Postgraduate Programmes Explore industry-aligned degrees acrossour renowned Schools at Atharva University. All Schools Engineering Business Computer Science Humanities EXPLORE OUR SCHOOLS Choose a School to Discover Programs School of Engineering & Technology M.Tech in Computer Engineering M.Tech in Electronics & Telecommunications Explore School School of Business Management MBA MBA for […]
Leadership & Governance
Governing Body Board of Management Academic Council AUM Advisory Board Shri. Sunil Rane Founder & President of the University Mr. Vivek Talwar Chairman – Nitco Industries Ltd. Mr. Chinta Sasidhar Chairman, Vishwa Samudra Group of Companies Dr. Nitin Kadam Trustee-Mahatma Gandhi Mission Dr. Tarita Shankar President Designate – Indira UniversityChairperson Indira Group of Institutes, Pune […]
Ph.D
Atharva University Mumbai Research Ph.D. Programme Advancing knowledge through impactful research, innovation and interdisciplinary inquiry. Programme Duration Ph.D Programs – 3 Years Minimum Last Date of Registration 1st July 2026 Exam Date 4th July 2026 Programme Research Ph.D. Programme Ph.D Programs – 3 Years Minimum School of Business Management / School of Engineering and Technology […]
Consumer Behavior: Why the Customer is the Epicentre of Modern Business
In today’s competitive and digitally-driven world, consumer behavior has become one of the most crucial elements shaping business success. Companies that prioritize customer needs enjoy stronger personalization, improved service quality, higher loyalty, and long-term growth. Understanding consumers is no longer a marketing task—it’s a strategic necessity for every business. What Is Consumer Behavior? Consumer behavior […]
Computer Science at Atharva University: Building Future-Ready Innovators
In an era defined by rapid digital transformation, Computer Science has become the driving force behind global innovation. At Atharva University, Mumbai, the School of Engineering & Technology is shaping the next generation of tech leaders through a future-focused, industry-aligned Computer Science program. With a blend of strong academic foundations, cutting-edge technologies, hands-on learning, and […]