Programme Overview

The MBA Programme at Atharva University is an industry-oriented course designed to prepare students with requisite skills to deal with the ever-evolving business world.

Complete Curriculum

This extensive curriculum combines core business knowledge and skills with discipline-specific knowledge and skills relevant to modern management, ensuring that students are equipped to meet real-world industry challenges.

Key Learning Areas

Students will explore Healthcare Management, Fashion Management, Consulting & Strategy, Business Analytics & AI, Entrepreneurship, Design Thinking & Innovation, and International Business Management, gaining in-depth expertise in modern business domains.

Practical Skills

Hands-on training includes case study-executive teaching models, capstone projects, and business simulations, enabling students to tackle advanced managerial challenges effectively.

Hands-On Learning

Learning takes place through Atharva University's industry partnerships, with interdisciplinary exposure in global business practices, and compulsory internships that provide real-world industry experience.

Global Certifications

The programme covers international certification opportunities, giving students a competitive advantage in the global job market.

Research & Innovation

Students gain exposure to emerging business technologies through research and innovation projects. Designed in consultation with industry experts, the curriculum ensures graduates are future-ready business leaders — both technically competent and strategically minded.

Duration & Eligibility

Requirements and selection process for the MBA program

The MBA Programme at Atharva University is a program designed to equip students with the skills needed to tackle evolving business challenges. Our curriculum covers global business practices and provides students with exposure to emerging technologies through research and innovation projects.

Duration

2 Years (Full-time)

Eligibility

3 or 4-year degree with a minimum 50% marks (45% for reserved categories) from a recognized university

Selection Process

Admission based on valid CAT / CMAT / NMAT / GRE / PERA CET / MH CET score or through Atharva University's All India Entrance Test, followed by a personal interview

Programme Highlights

Cutting-edge modules and practical skills for next-generation business environments

Globally Aligned Trimester-Based MBA

Six trimesters offering seven future-focused specializations with frequent assessments and agile learning approaches.

Industry-Aligned Curriculum

Regularly updated to meet real-time industry requirements.

Certifications from Term One

Industry-recognized certifications to enhance employability.

Bootcamp and Capstone Project:

Hands-on experience solving real-world business problems.

Entrepreneurial & Leadership Focus

Start-up studio and idea incubation tracks to develop venture-building skills.

Global Exposure & Research

International partnerships and opportunities for advanced research in specialized business domains.

Atharva Cutting-Edge Labs

AR/VR Business Labs
I-Lab
Global Live Mock Stock Room
Harvard Online Certification
Tech Bootcamp
GPTBOT Academic Support (Proposed)

Programme Outcomes

What our graduates will be able to accomplish after completing the program

Advanced Leadership Mastery

Develop advanced managerial and leadership skills to analyze complex business scenarios, formulate strategies, and drive organizational growth.

Core Business Expertise

Gain mastery in core business domains including Finance, Marketing, HR, and Operations, along with data-driven problem-solving abilities.

Ethical Global Leadership

Cultivate corporate ethics, sustainability practices, and cross-cultural competencies for responsible global leadership.

Strategic Innovation

Apply analytical, strategic, and innovative approaches to real-world business challenges across diverse sectors.

MBA Curriculum

A structured six-term Master of Business Administration curriculum combining management fundamentals, specialization learning, professional certifications, internships and project-based learning.

Year 1

Term 1

20 Credits

Business Economics & Global Markets
Financial Accounting & Analysis
Marketing Management Fundamentals
Data Analytics for Decision Making
Organizational Behaviour
German Language for Business Communication
Certification: Advanced Excel

Term 2

18 Credits

Managerial Finance & Business Valuation
Operations & Supply Chain Management
Strategic Management & Competitive Positioning
Consumer Behavior & Customer Experience (Neuromarketing)
Digital Transformation & Emerging Technologies
Certification: Design Thinking

Term 3

24 Credits

Corporate Finance & Risk Management
Negotiation & Stakeholder Management
Business Law, Ethics & Governance
AI, Big Data & Business Intelligence
Growth Strategy & Business Models
Advanced Business Communication
Research Methodology
Certification: Power BI / Tableau

Year 2

Term 4

24 Credits

Operations Management

Global Supply Chain Management
Materials Management
Managing Service Operations
Manufacturing Resource Planning and Control
Business in Emerging Economies
Certification: Lean Six Sigma
Internship

IT Management

Advance Data Management System
Big Data Analytics
IT Resilience & Risk Management
Software Systems Engineering
Business in Emerging Economies
Certification: AI Performance Based Digital Marketing
Internship

Finance Management

Advanced Financial Management and Institutions
Commercial Banking and Compliance Management
Forensic Accounting and Fraud Investigation
Financial Statement Analysis
Business in Emerging Economies
Certification: Financial Risk Management
Internship

Marketing Management

Marketing Analytics and Decision Science
Marketing in Modern Age
Sales Channel and Distribution Management
Service Marketing and Customer Experience Management
Business in Emerging Economies
Certification: AI Performance Based Digital Marketing
Internship

Human Resource Management

Organisation Structure and Design
Talent Acquisition and Management
Performance Management System and Competency Mapping
HR Issues in Mergers & Acquisition and Employment Coaching, Counselling and Mentoring
Business in Emerging Economies
Certification: HR Payroll
Internship

Term 5

18 / 21 Credits

Operations Management

Block Chain (Common with IT)
Project Management
Sustainable Operations Management
World Class Manufacturing
Leading in the Age of AI, Sustainability and Human Value
Certification: Supply Chain Analytics

IT Management

Block Chain
Cybersecurity
Data Mining for Business Analytics
IT Service Excellence
Leading in the Age of AI, Sustainability and Human Value
Certification: Cloud Computing and Data Analytics

Finance Management

Audit
Capital Market
Enterprise Valuation and Merger & Acquisitions Analysis
Fintech and Neo Banking
Leading in the Age of AI, Sustainability and Human Value
Mutual Fund and Insurance
Certification: Financial Modelling

Marketing Management

Emerging Trends in Marketing
Advertising and Media Management
Product Innovation and Brand Strategy
B2B Marketing
Leading in the Age of AI, Sustainability and Human Value
Certification: AI Performance Based Digital Marketing Part 2

Human Resource Management

Industrial Relations and Labour Laws
Global HRM (Sensitivity & Culture, DEI)
Learning & Development
Compensation, Benefits and Reward Systems
Leading in the Age of AI, Sustainability and Human Value
Certification: Workforce Analytics

Term 6

21 Credits

Operations Management

Strategic Integration & Boardroom Decision Making
Strategic Operations Management
AI in Supply Chain Management
TQM
Export Import Procedures, Documentation and Customs Clearance (Project Based)
CSR Project Using Research Methodology
Certification: SAP MM

IT Management

Strategic Integration & Boardroom Decision Making
Python Programming
IT Product Design
Introduction to Generative AI
CSR Project Using Research Methodology
Designing and Leading Digital Transformation Project
Certification: SAP ABAP

Finance Management

Strategic Integration & Boardroom Decision Making
Marketing Finance
Financial Planning and Benefits
International Finance
Specialization Project on Derivatives
CSR Project Using Research Methodology
Certification: SAP FICCO

Marketing Management

Strategic Integration & Boardroom Decision Making
Marketing Finance
Omni Channel Marketing
Applied Marketing Strategy
Integrated Marketing Channels (Project Based)
CSR Project Using Research Methodology
Certification: SAP SD

Human Resource Management

Strategic Integration & Boardroom Decision Making
Applied Strategic HRM
HR Audit and HR Information System
AI in Recruitment
Assessment Centre Project + BEI
CSR Project Using Research Methodology
Certification: SAP HCM

Career Support & Opportunities

Atharva University bridges academics with industry, ensuring students are job-ready for high-demand management roles.

Atharva University provides comprehensive career support through structured internships, live projects, mentorship programs, and professional development workshops. Students receive guidance in resume-building, aptitude training, mock interviews, and alumni mentoring to ensure readiness for high-impact roles. The program also offers global exposure through partnerships like the Global Virtual Exchange Program (G-VEP) with The Swiss School of Management, Barcelona, helping students gain insights into international business practices and multicultural environments.