B Design College in Mumbai – B.Des Program at Atharva University

Programme Overview

The Bachelor of Design in Product Design implemented at Atharva University, is an industry-oriented course designed to prepare students with requisite skills to deal with the ever-evolving design landscape, fostering creativity, innovation, and technical skills to envision and create human-centric products.

Complete Curriculum

This extensive curriculum combines core design knowledge and skills with discipline-specific expertise relevant to Product Design, ensuring that students are equipped to create functional and sustainable products that meet real-world industry challenges.

Key Learning Areas

Students will explore Design Thinking, Ergonomics, User Experience Design, Prototyping Methods, and Sustainable Design, gaining in-depth expertise in modern design domains that shape innovative product development.

Practical Skills

Hands-on training includes Advanced Prototyping, Design Research, and Innovation Methodologies, enabling students to tackle complex product design challenges effectively through practical application and creative problem-solving.

Hands-On Learning

Learning takes place at Atharva University's state-of-the-art design studios and innovation labs, with interdisciplinary exposure to emerging technologies like AR/VR, robotics, and IoT, and compulsory internships that provide real-world industry experience.

Global Certifications

The programme covers international design certification opportunities starting from Semester 1, giving students a competitive advantage in the global design job market.

Research & Innovation

Students gain exposure to emerging design technologies through research and innovation projects, including weekly sessions for idea generation and prototype creation, while the industry-consulted curriculum ensures graduates are future-ready design practitioners — both creatively competent and strategically minded.

Duration & Eligibility

Requirements and selection process for the Bachelor of Design in Product Design program

The Bachelor of Design in Product Design is a program designed to equip students with the skills needed to tackle evolving design challenges in product development. Our curriculum covers advanced design methodologies and provides students with exposure to cutting-edge technologies through hands-on projects and innovation competitions.

Duration

3 Years (Full-time)

Eligibility

Passed 12th / XII from a recognized board with a minimum of 45% marks (40% for reserved categories)

Selection Process

Admission based on MH CET / PERA CET scores or Atharva University's All India Entrance Test followed by a personal interview

Programme Highlights

Cutting-edge modules and practical skills for next-generation design environments

Human-Centric Design Innovation

Learn specialized modules in Design Thinking and User Experience methodologies, preparing you to create innovative and sustainable products that address real human needs and societal challenges.

Advanced Prototyping & Technology Integration

Gain practical expertise in modern prototyping methods and emerging technologies including AR/VR, robotics, and IoT applications, focusing on creating functional and innovative product solutions.

Ergonomics & Sustainability Focus

Explore modern strategies in ergonomic design principles and sustainable product development, equipping you with skills to create environmentally conscious and user-friendly products.

Global Faculty & Industry Leadership

Understand cutting-edge design practices through masterclasses offered by the nation’s and the world’s top faculty and industry leaders, ensuring exposure to international design standards and practices.

Hands-On Industry Experience

Engage in structured internships, live projects, and innovation competitions with industry partners, applying classroom learning to real-world design challenges and developing career-ready skills.

Certifications & Multidisciplinary Learning

Boost your profile with opportunities for global design certifications, foreign language learning, and interdisciplinary collaboration skills that enhance your professional design competency.

Atharva Cutting-Edge Labs

AR/VR Simulation Suites
Robotics & IoT Labs
Rapid Prototyping Lab (3D Printing, Model Making)
Innovation & Entrepreneurship Cell (EIC)

Programme Outcomes

What our graduates will be able to accomplish after completing the program

Design Innovation Mastery

Utilize comprehensive design thinking processes and advanced prototyping methods to create innovative and sustainable products that address complex societal and industrial challenges.

Leadership & Collaboration Excellence

Cultivate advanced leadership, entrepreneurial, and multidisciplinary collaboration skills essential for success in diverse design and innovation environments.

Technology-Driven Product Development

Acquire specialized skills for innovation in products leveraging emerging technologies like AR/VR, IoT, and robotics to create next-generation product solutions.

Global Design Career Readiness

Possess the necessary qualifications and competencies to succeed in design studios, corporate positions, or entrepreneurial start-up environments on an international scale.

Professional Portfolio Excellence

Compile a comprehensive portfolio of industry-aligned, innovative and employable projects that demonstrate technical competency and creative problem-solving capabilities.

Career Support & Opportunities

Atharva University bridges academics with industry, ensuring students are job-ready for high-demand Product Design roles.

Atharva University offers comprehensive career support for students in Product Design. The program prepares graduates for real-world challenges in product development, design research, and innovation consulting. During structured internships, students engage in design-team collaboration, live projects, and mentorship, gaining practical industry experience in essential professional skills like teamwork, communication, and leadership.

Career support initiatives, industry mentorship, and project-based learning ensure students are well-equipped for high-impact roles in global design and innovation sectors. Graduates take on design studio roles, corporate positions, or start entrepreneurial ventures with comprehensive industry exposure.