Program Review

The BA Fashion Designing Course at Atharva University, Mumbai is designed for students who want to build creative careers in fashion, styling, garment development, textile exploration, and design innovation. The course helps learners understand key areas such as fashion illustration, pattern making, textile study, trend analysis, garment construction, styling, and market-ready fashion collection development through practical and project-based learning.

The course is offered under the Bachelor of Design (B.Des) programme, which focuses on creativity, design thinking, visual storytelling, hands-on studio practice, digital tools, and portfolio development. Students are trained to conceptualise, design, prototype, and present their ideas through workshops, labs, live projects, and industry exposure.

Duration & Eligibility

Requirements and selection process for the B .Design Program

The Bachelor of Design (B.Des) is a four-year full-time undergraduate design programme. Students who have passed Std XII from any recognised board can apply for the Bachelor of Design (B.Des) programme.

Admission is based on Personal Interview, Merit-based Admission, or Entrance Test, if applicable, as per university norms. The programme is suitable for students who are interested in fashion design, creative garment development, styling, textile exploration, fashion illustration, and building a professional design portfolio.

Duration

4 Years (Full-time)

Eligibility

Candidates should have passed Std XII from any recognized board.

Selection Process

Personal Interview / Merit-based Admission / Entrance Test (if applicable as per university norms)

Program Highlights

The Bachelor of Design (B.Des) programmes at Atharva University, Mumbai are designed to develop creativity, innovation, and practical design skills through industry-focused learning.

Students can specialize in Fashion Design, Visual Communication, or Product Design, gaining expertise through hands-on projects, workshops, studio practice, internships, and portfolio development. The curriculum combines design thinking, technical knowledge, and industry exposure to help students create innovative and user-focused design solutions.

Graduates can pursue careers in design studios, creative agencies, fashion and lifestyle brands, product development companies, communication firms, and entrepreneurial ventures. The programme equips students with strong creative, technical, and professional skills for successful careers in the design industry.

Choice of specializations:

Product Design, Visual Communication, Animation

Industry-oriented curriculum

Designed to meet current industry trends and demands.

Training

Build core design, visualization, and storytelling skills.

Hands-on studio work

Learn through studios, workshops, and practical projects.

Exposure to industry-standard software

Train on professional design and creative tools.

Live projects

Work on real-world assignments and case studies.

Workshops

Learn from industry leaders and practitioners.

Internships and industry interaction

Gain industry experience through internships and interactions.

Strong focus

Develop creativity and problem-solving skills.

Specializations

Product Design

Focuses on user-centric product development, design thinking, prototyping, materials, ergonomics, and innovation to create functional and aesthetic products.

Fashion Design

Focuses on creative garment development, textile exploration, fashion illustration, pattern making, and styling. Emphasizes trend analysis, craftsmanship, and innovation to create functional, aesthetic, and market-ready fashion collections.

Visual Communication

Covers graphic design, branding, advertising, typography, digital media, and visual storytelling for print and digital platforms.

Career Support & Opportunities

Atharva University provides dedicated career support through industry interactions, internships, live projects, portfolio development, and placement assistance. Students gain valuable exposure to real-world industry practices, helping them build professional networks and enhance employability. Graduates can explore diverse career opportunities in design studios, creative agencies, fashion and lifestyle brands, product development companies, media and communication firms, and entrepreneurial ventures.

Program Outcomes:

Graduates of the B.Design program will be able to:

Apply design thinking to solve real-world problems creatively
Conceptualize and develop design solutions across product, visual, and digital media
Use industry-relevant software and tools for design and animation
Create professional portfolios showcasing projects and creative skills
Communicate ideas effectively through visuals, prototypes, and presentations
Work in multidisciplinary creative teams and industry environments
Adapt to evolving trends in design, media, and digital technologies
Execute projects with strong aesthetic, technical, and conceptual clarity

Bachelor of Design (B.Design)