Program Review
The Bachelor of Design (B.Design) at Atharva University, Mumbai is a multidisciplinary, industry-focused undergraduate program crafted for creative minds who want to build careers in design, media, and digital arts. This three-year degree offers specializations in Product Design, Visual Communication, and Animation & VFX, combining creativity, technology, and problem-solving.
The program focuses on design thinking, visual storytelling, digital tools, and hands-on studio practice. Students learn to conceptualize, design, prototype, animate, and communicate ideas effectively through projects, workshops, labs, and industry exposure. With a strong emphasis on portfolios, live projects, and practical learning, the program prepares students for dynamic careers in the creative and design industries.
Duration & Eligibility
Requirements and selection process for the B .Design Program
Duration
3 Years (Full-time)
Eligibility
Candidates should have passed Std XII from any recognized board.
Selection Process
Personal Interview / Merit-based Admission / Entrance Test (if applicable as per university norms)
Program Highlights
Choice of specializations:
Product Design, Visual Communication, Animation & VFX
Industry-oriented curriculum
focused on creativity, design thinking, and digital skills
Training
in design fundamentals, visualization, storytelling, and user-centric design
Hands-on studio work
, workshops, and practical lab sessions
Exposure to industry-standard software
and tools for design, graphics, and animation
Live projects
, case studies, and portfolio development
Workshops
by industry professionals and creative experts
Internships and industry interaction
for real-world experience
Strong focus
on creativity, innovation, and problem-solving skills
Specializations
Product Design
Focuses on user-centric product development, design thinking, prototyping, materials, ergonomics, and innovation to create functional and aesthetic products.
Visual Communication
Covers graphic design, branding, advertising, typography, digital media, and visual storytelling for print and digital platforms.
Career Support & Opportunities
Opportunities exist in design studios, advertising agencies, media houses, animation studios, film & OTT platforms, gaming companies, startups, and digital marketing agencies. Graduates can also pursue higher studies in design and specialized creative fields.
- Product Designer
- Graphic Designer
- Visual Communication Designer
- Animator (2D / 3D)
- VFX Artist
- Motion Graphics Designer
- UI/UX Designer
- Creative Designer
- Art Director (Junior Level)
- Design Consultant / Creative Entrepreneur
Program Outcomes:
Graduates of the B.Design program will be able to:
- Apply design thinking to solve real-world problems creatively
- Conceptualize and develop design solutions across product, visual, and digital media
- Use industry-relevant software and tools for design and animation
- Create professional portfolios showcasing projects and creative skills
- Communicate ideas effectively through visuals, prototypes, and presentations
- Work in multidisciplinary creative teams and industry environments
- Adapt to evolving trends in design, media, and digital technologies
- Execute projects with strong aesthetic, technical, and conceptual clarity