Programme Overview
The Bachelor of Business Administration (BBA) implemented at Atharva University, is an industry-oriented course designed to prepare students with requisite skills to deal with the ever-evolving business landscape and groom them for future managerial, leadership, and entrepreneurial roles.
Complete Curriculum
This extensive curriculum combines core business and management knowledge with discipline-specific skills relevant to modern business practices, ensuring that students are equipped to meet real-world industry challenges across diverse business functions.
Key Learning Areas
Students will explore Finance, Marketing, Human Resource Management, Operations Management, and Digital Marketing, gaining in-depth expertise in both traditional and emerging business domains including FinTech and Business Analytics.
Practical Skills
Hands-on training includes Business Analytics, Financial Modeling, and Digital Marketing Strategies, enabling students to tackle complex business challenges effectively through simulations and case studies.
Hands-On Learning
Learning takes place at Atharva University's state-of-the-art i-Labs and AR/VR-enabled classrooms, with interdisciplinary exposure in entrepreneurship and global business practices, and compulsory internships that provide real-world industry experience.
Global Certifications
The programme covers international certification opportunities and global immersion programs, giving students a competitive advantage in the global business market.
Research & Innovation
Students gain exposure to emerging business technologies and methodologies through research and innovation projects. Designed in consultation with industry experts, the curriculum ensures graduates are future-ready business professionals — both strategically competent and operationally skilled.
Duration & Eligibility
Requirements and selection process for the Bachelor of Business Administration program
The Bachelor of Business Administration (BBA) is a program designed to equip students with the skills needed to tackle evolving business challenges. Our curriculum covers global business standards following NEP 2020 & UGC-CBCS and provides students with exposure to Industry 4.0 domains through research and practical projects.
Duration
3 Years (Full-time)
Eligibility
Class 12 (HSC) or equivalent from a recognized board with 45% marks (40% for reserved categories)
Selection Process
Admission based on MH CET / PERA CET scores or Atharva University's All India Entrance Test followed by a personal interview
Programme Highlights
Cutting-edge modules and practical skills for next-generation business environments
Industry 4.0 Business Domains
Learn specialized modules in AI applications in business, FinTech, and Digital Marketing, preparing you to navigate emerging digital business ecosystems and industries of the future.
Advanced Analytics & Decision Making
Gain practical expertise in business analytics, financial modeling, and data-driven decision making, focusing on simulation tools and analytical frameworks for strategic business insights.
Leadership & Entrepreneurship Development
Explore modern strategies in leadership, team management, and entrepreneurial ventures, equipping you with skills to drive innovation and business growth in competitive markets.
Global Business & Ethics
Understand the critical role of international business practices, sustainability, and ethical frameworks in business, ensuring responsible practices and compliance in multicultural contexts.
Hands-On Industry Experience
Engage in two compulsory internships and capstone projects with industry partners, applying classroom learning to real-world business challenges and developing career-ready skills through Fortune 500 company interactions.
Certifications & Career Preparation
Boost your profile with opportunities for global certifications, aptitude training, soft skills development, and advanced preparation for MS/MBA programs at Ivy League and leading European business schools.
Atharva Cutting-Edge Labs:
- I-Lab for Decision-Making Simulations
- Most Advanced AR/VR Lab
- Global Live Mock Stock Room
Programme Outcomes
What our graduates will be able to accomplish after completing the program
Business Management Mastery
Leverage comprehensive business and management concepts to address organizational problems across diverse functions including finance, marketing, human resources, and operations.
Analytical & Decision-Making Expertise
Illustrate the effective use of business analytics, simulations, and financial modeling to demonstrate advanced analytical capabilities and strategic decision-making prowess.
Innovation & Leadership Excellence
Demonstrate the ability to innovate and drive sustainable business growth through effective leadership, collaborative teamwork, and entrepreneurial skills development.
Advanced Career Readiness
Pursue advanced education opportunities or professional certifications designed to elevate career prospects on a global scale, including preparation for top-tier MBA and MS programs.
Global Business Competency
Uphold ethics and sustainability principles while communicating effectively in global and multicultural business contexts with cultural sensitivity and professional excellence.
Career Support & Opportunities
Atharva University bridges academics with industry, ensuring students are job-ready for high-demand business and management roles.
Atharva University provides strong placement support and internship opportunities for BBA students. The program prepares graduates for real-world challenges in business management, financial analysis, and strategic operations. Career support initiatives, industry mentorship, and project-based learning ensure students are well-equipped for high-impact roles in global business and management sectors.
Leading corporates, consulting firms, and financial institutions provide internships, industry projects, and career opportunities. Workshops, industry interactions, and career guidance sessions help students prepare for the ever-evolving business world. Morgan Stanley, Nomura, Reliance, TCS, Wockhardt, Globe-up, Capgemini, Anand Rathi, Oppo, and Aditya Birla are some of the top recruiters.
- Marketing Executive / Digital Marketing Analyst
- Business Analyst / Data Analyst
- Financial Analyst / Banking Executive
- HR Executive / Talent Acquisition Specialist
- Operations Coordinator / Supply Chain Analyst
- Entrepreneur / Startup Founder
- Business Development Executive
- Management Trainee in MNCs
- Product Manager (Entry-Level)
- Client Relationship Manager