Program Review
The BA Media & Communication at Atharva University, Mumbai is designed for students who want to build careers in journalism, digital media, public relations, advertising, broadcasting, content creation, and modern communication platforms. The programme helps learners understand how the media industry functions through a strong blend of theoretical knowledge and hands-on training. The BA in Media & Communication course focuses on preparing students to become creative, analytical, ethical, and technologically skilled media professionals through newsroom simulations, reporting projects, content creation, video production, and industry interactions. This makes it a strong choice for students planning to pursue a Bachelor of Arts in Journalism and Mass Communication.
Students also gain exposure to journalism, advertising, public relations, digital media, broadcasting, photography, media research, and storytelling. With the rapid growth of digital platforms, social media, OTT, and online news portals, the programme helps students connect classroom learning with real-world media practices and the needs of the communication industry.
Duration & Eligibility
Requirements and selection process for the BA in Media & CommunicationProgram
BA in Media & Communication is a three-year full-time undergraduate programme. Students who have passed Std XII from a recognised board can apply for this programme.
A minimum of 45% aggregate marks is required for general category students, while 40% aggregate marks are required for reserved category students. Admission is based on the selection process followed by Atharva University, which includes a personal interview.
Duration
3 Years
Eligibility
Passed 12th grade with a minimum of 45% aggregate40% aggregate for reserved category candidatesFrom a recognized board
Selection Process
Personal Interview
Program Highlights
BA in Media & Communication at Atharva University, Mumbai, offers an industry-oriented curriculum covering print, broadcast, and digital media, multimedia communication, advertising, public relations, and storytelling. Students get practical training in news reporting, writing, editing, page design, content production, camera handling, and multimedia storytelling.
The programme also provides access to fully equipped media labs, studios, and editing suites. Students benefit from guest lectures and workshops by journalists, editors, anchors, PR professionals, and digital media experts, along with field reporting, interviews, newsroom simulations, internships, blogs, podcasts, documentaries, and digital story projects. After completing the programme, graduates can explore career opportunities in television, newspapers, digital media, advertising agencies, PR firms, radio stations, corporate communications departments, content production, and freelance media.
- Industry-oriented curriculum covering print, broadcast, digital & multimedia media
- Practical training in news reporting, writing, editing, page design, and content production
- Access to fully equipped media labs, studios, and editing suites
- Guest lectures and workshops by journalists, editors, anchors, PR professionals & digital expert
- Hands-on exposure through field reporting, interviews, newsroom simulations & internships
- Opportunities to build portfolios through blogs, podcasts, documentaries & digital stories
- Strong focus on media ethics, communication strategies, digital marketing & storytelling
Career Prospects
Graduates of the BA in Media & Communication program can explore careers across various media platforms such as television, newspapers, digital media, advertising agencies, PR firms, radio stations, and corporate communication departments.
Program Outcomes
Upon completion of the program, students will be able to:
- Collect, analyze, and present information accurately and ethically
- Demonstrate strong skills in writing, reporting, editing & multimedia storytelling
- Use digital media tools, camera equipment & video editing software effectively
- Understand media theories, audience behavior & communication strategies
- Work confidently in multidisciplinary media environments
- Create professional media portfolios for employment or freelance careers